Que pasa?!
My name is Antonio, let's play a game. I will say two truths and one lie. Can you guess which one is a lie?
Here you can find the case studies of my work as a UX/UI designer, hope you enjoy them.

Roda Cosmetics

UX strategy for a cosmetic startup

Focusing our work on aligning stakeholder needs, customer needs and our defined brand values.

Lancefree

Designing an app to help freelancers

Empathizing with freelancers and finding the best solution to help them.

Outletmoto

Improve ecommerce conversion rates

Reflecting corporate values, improving the e-commerce, fixing heuristic problems and making the purchase easier.

Visual design and art direction

My learnings on how to translate ideas into visual language

A small selection of art direction and graphic design projects

Ok, but who are you?
I'm a UX designer with 17 years of experience in the creative process. My specialty lies in utilizing UX strategy to focus my projects, particularly in ecommerce and retail.
I am passionate about Design Thinking and UX research, which has allowed me to add value using real user data to validate ideas.
My years of experience have made me a problem solver, a team member and adaptable to different scenarios.
My goal is to keep learning and become a great Product Designer.
I know this is probably the 25th portfolio review in a row, I feel you. 
 
Don't forget to breath, you can do this.
 
Breath in...
 
and breath out.
 
Well that was a good work, take another one this time deeper,
 
 


breath in



 
 
breath out



 
 
Nice work!
 
Now you can continue but with a smile. 
Let's connect!

Call me!

+34 679 66 41 82

Stalk me!